Meta launched Edits to compete with Capcut

Meta is preparing to heat up the content market with the launch of Edits, a new video editing tool for mobile devices. With a strong integration between adjustment features and social network factors, Edits Promising to become a formidable opponent of Capcut, especially in the context of Tiktok and related applications facing many challenges in the US market.

Edits: Tools to edit video integrated social networks

According to the announcement from Adam Mosseri, Instagram director, Edits will officially launch in February. This application is not only a regular video editing tool but also integrates many social network features, making it easy for users to access filters, prevalent audio and video sharing on Reels.

Mosseri emphasized: “Edits are designed specifically for those who are passionate about creating videos on mobile devices. We always strive to provide the best tools to support creators. ”

With the launch of Edits, Meta is continuing the strategy of expanding influence in the field of content creation, similar to the way they have introduced Threads to compete with Twitter.

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The outstanding features of Edits

Edits are designed to become the optimal tool for professional creators. Here are the main features that make this tool different:

1. Inspiration (Inspiration)

Edits offers a separate tab for users to discover ideas and inspiration for new videos. This helps the creator not to be “secreted” and always have a rich reference source.

2. Tab Keeping Track of Ideas)

The application allows users to take notes and organize creative ideas scientifically, making the content production process more convenient and more effective.

3. High quality camera

Edits built -in video recording with superior quality, ensuring users can create sharp and professional videos right on mobile devices.

4. Full editing toolkit

From cutting, adding effects, to adjusting color and sound, Edits offers all editing features that users expect.

5. Share drafts

Users can send temporary editing to friends or colleagues to receive feedback before finishing the video.

6. Quickly export video to Instagram

With seamless integration, users can easily post videos on Reels and track performance right in the application.

7. Monitor Video Performance

Edits provides detailed video performance indicators after posting, helping creators to evaluate and adjust the content strategy.

The launch of Edits took place immediately after Tiktok and Capcut were banned in the US (although the ban was suspended). This is considered a strategic move of Meta to dominate the content market, which is being dominated by Bytedance.

Meta is not only aimed at providing video editing tools but also wants to create a user -connected ecosystem, thereby collecting data and increasing advertising revenue.

Apple – The “scary” silence

While Meta and Bytedance are scrambling for market share, Apple is passive with the Clips application, launched since 2017. Although it is originally expected to become an outstanding creative tool, the Clips gradually forgotten And cannot compete with rivals like Capcut or Instagram Reels.

Apple's silence is said to stem from the fact that the company does not want to embark on a risky political and market race, especially in the context of escalating US -China tensions. However, this also makes Apple miss the opportunity to reshape its role in the field of content creation.

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Conclusion

With the launch of EditsMeta is proving determination to become a leader in the field of content creation. Can Edits surpass Capcut and become the most favorite video editing tool? Let's wait and monitor the development of this application in the future!