Here is a bit of experience about the author’s ad breaks campaign Quang Le. Only spend about 1-2 hours per day for Ad Breaks, but the author has a huge source of income. Read his experience.
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Problem 1: Page is squeezed Reach
Squeeze Reach means suffer reduced access between the article and the viewer.
First of all, lately, I see that you guys often say that your reach is being squeezed, so what’s the reason? How to fix and limit reach squeeze?
Squeeze reach? No one is going to limit your page reach. The root cause is the algorithm Machine learning – Recommendation Systems of Facebook it does not display your page’s posts to users only. So when will it show or suggest to the user?
Sure, Facebook’s algorithm is extremely complicated. But no matter how complicated it is, it must be based on the most basic things. A system Recommendation Systems is basically designed based on two main groups: Content-based systems (assess the content of the article) and Collaborative filtering (suggestions are based on the correlation of the article and the user’s behavior).
Video content
Firstly The content of your article (video) must be good. Facebook can measure your content by buttons like, heart, outrage, or comments, engagement and retention rate. You can clearly see, if the video has a lot of likes or hearts, the reach is huge compared to a video with little or a lot of anger. Or simply greening the video, if the video content is good, upload it to many viewers right away (about 1k views within the first 20 minutes), that video will be bkt right after.
Viewer interaction with Video
Monday is an assessment based on article correlation and user behavior. This, if you notice when you watch and interact (like or comment) a certain video, after a while you surf on facebook, you will be immediately suggested a video with the same possible content of that page or another page.
So for your page to be effective, you should create interactions with viewers by: liking, commenting back on comments, asking questions or content that makes viewers want to comment on that video, create a premiere, watch general… How to get viewers to interact with videos and pages as much as possible and maintain this.
Facebook also evaluates the content of your page, called a score. If your page has bad articles, it will affect the page immediately. That’s why I often say, increasing views is difficult, keeping the number of views stable is even harder. If there is a copyrighted video, it is determined that the reach has dropped significantly.
Run ads to keep the page score. At this point, do you understand why you have to run ads? That is for your page to always keep the average reach, and favor in recommending to viewers. There are many ways to run ads: run like page, run interactive for page like, run view for video… Combine all the above.
Problem 2: Next, where should you start?
You can build from a blank page. However, this method takes a lot of time and effort.
If you have a small page, or a newly created page, what do you do to pull like?
Run Facebook Ads
Run ads. This one I used to share a video of running cheap ads. However, the cheaper the price, the more likes are only available in countries with low CPM. When fighting ads break, the low rpm is not enough min pay.
Use Acc Via spam Group
Use via to share. I don’t play this one, spam is easy to die acc and takes too much time. When will we get 100k likes? For someone who only spends 1-2 hours playing face like me, that is not feasible. In addition, spam via improperly, your page is very easy to deduct points and squeeze reach.
Build Quality Page is the best solution
I don’t have much time, so my point of view is to build a page on the basis of a “big enough” page. “To” here also depends on the pocket, the topic, the target country. You should take the time to choose a page you like best and start building on it.
The way to build a page is the same as you build a newly created page. However, this takes a lot less effort because there is already a base of likes. Your job is how to “activate” those people? This problem goes back to problem 1 above, you can run interactive ads to like page and do everything to make your page score increase and it will gradually reach old likes again.
OKie, let’s just rambling here for the time being. Thank you for patiently reading this line. Think about your own direction of play and work hard to re-read the articles in the group! Then you will succeed too!!!
