How to target facebook ads prohibited content

Good and detailed article for Newbie, help me share and tag for them to read offline, save the effort to be deceived by the world. Talking about target target target on Facebook Ads, each product will have its own target, can not take the Target thinking of this product to apply the original to another. This is how Facebook Ads Target Target is banned most effectively.

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I. Target story

Level 1: The product does not need to target

Those are common products, suitable for the majority of people, just need to target sex age, at the very most geography of big cities. For example: Normal household appliances, normal segmented cosmetics, normal fashion (k calculated high -class fashion lines, or special fashion).

For these types of products, if there is an additional target option, it is often not to find potential customers, but to serve one of the following two goals:

The segment of the potential customer is more potential by Custom Audience to Remarketing (there will be a truth about remarketing in July)
Eliminate the object of the object, increase the ability to reach new objects

Level 2: Products need target, can target with specific goals

That is, the products, which we can describe the target object with one or more target options on Facebook Ads. For example:

Fitness target service according to the “Fitness” file preferences
Sell iphone Target lines straight according to the behavior of “phone line” or “iOS operating system”
Selling things to babies, Target mothers according to combining hobbies such as diapers, milk (can fill in some famous diapers brands)

There are 2 notes:

1. There are files on Facebook that “target” with “no Target is the same”.

For example: “Spa” hobby, “beauty” file, ….

The reason is that those hobbies are too wide, almost everyone can fall into that hobby. So when you go to those episodes, almost you are target to everyone, like no target

2. I’m just talking about the target ability of each product. In fact, whether or not to target depends on many factors. The same advertisement Fitness service:

– You can target those who are interested in the gym, the message towards the price and utility, to pull guests instead of choosing another gym, choose your gym.

– But you can also target people who have never practiced Fitness, who currently do not care about training, messages towards the benefits of sports, offering programs for beginners. Then you can even advertise without target, or eliminate the main set of Fitness objects.

=> Target or not not only depends on the product, it also depends on how you build the message for each object. The same product will have different targets in different campaigns.

Level 3: The product needs target, but cannot target with normal options

There are products only for a specific target group. We do not have preferences or behaviors to describe that object group.

For example:

Selling cafe management software for people who are selling cafe
Selling a BDS project to invest in people who are in capital want to invest

For such products, if in the usual target by demographic, geography, interests, behaviors, … we will not be able to target the right target audience. But if running white like LV1, it is too wasted budget. So how to do it?

II. Target things that can’t be target

Of course, in this case, Facebook Ads is not the only option. Even the digital marketing system is not necessarily a bright door. But suppose, you still want to run FB ADS, then the “funnel – funnel” is the way you can deploy.

The funnel is a form of using content tools to “search” and “classify” the target customers. Another way to understand more simply, the funnel is a form of target with content.

To deploy a funnel advertising campaign, you can follow the following 5 steps:

Step 1: Prepare content

Prepare the specific content that only your target audience read.

For example: You want to find people who are or about coffee business. Prepare contents like:

3 Trends in Cafe 2019
5 mistakes of 90% of the cafe traders
Do not know this, the coffee business in 2019 will be very risky

Step 2: Turn those content into contents that can store data user

It seems difficult to understand, but simply has two types of content that can help you store the best data user, namely website and video.

If you have an article on the website, you can attach that Facebook pixel. Pixel will help store data those who have read your article. Anyone who still does not know about Pixel FB will find out on Google.
If you do not have a website, Facebook video is a simpler content format that can still help you store data. Facebook allows you to create files for those who have watched from 3 seconds, 10 seconds, 25% videos, 50% of your videos or 75% of your videos. Today, video production tools are very available, you can make photos of photo slides with only 30p.

Step 3: Search traffic

How to make more people see your content as possible. Traffic can come from paid and free sources.

For example:

* Run ads
You can use the content in step 2 to run ads, Target white, no target at all. Or you can shrink the audience a little to reduce the waste of talent, save the budget. For example, you want to find people who are selling cafe, instead of running ADS into the white exercise, you can run in the practice “Interested in business, interest in franchising, business administration, …”

* Share in groups, share on profile
You can share your content into the groups, if the group has the ability to store your target object, the better. As in the example above, you can share your content into the startup business.

Step 4: Create an object file

If you have a little experience in Facebook Ads, this is a very easy step. With the object management tools in the ADS FB, you just need to create a file that readers of your website or watch your video (usually at least watch videos from 10 seconds or more).

Obviously, only those who are your target audience, see these content. So the file you just created, will be your target object.

Depending on the way you classify, you will produce target audience files with different accuracy. Video viewers from 3S will be different from video viewers 50%. Practicing people to read your article, will be different from the reader file at least 75%. The quality and quantity are often opposite, the bigger the file, the less accurate, and vice versa.

In addition to the original file you just created above, there is also a very powerful tool if used, which is the lookalike (LAL) practice. Facebook will find similar objects with your original file, so you can expand the object strongly. The accuracy of the LAL file will depend on the quantity and quality of the original file.

Step 5: Run directly advertising products/services into the original file and LAL file

Above is the basic 5 -step process of an advertising campaign based on a marketing funnel. In the offline environment, you can see the conference events are also a typical form of marketing funnel. As an article not long ago I shared, the funnel seminar if it still provides useful values for visitors to attend. And the type of loss of money to hear the funnel, after k has any useful value, I cursed immediately, even though I had a good relationship with guests and BTC.

Thanks to the process you just read above, one of your students has sold the product that no one thinks to sell on Facebook. From a few dozen applications 1 day to a few hundred daily. I don’t mean to share case because I haven’t asked for permission. But of course, the guy who succeeds does not mean that I will succeed.

III. The funnel is not a divine

Before deciding to build a funnel -based campaign, consider the following risks:
Making funnel is spending money first, investing to find customers, revenue is still long before returning. You have to accept a decent budget for pulling traffic for the funnel.

No one is sure how much money is enough for the funnel. There are campaigns that I know only to remove about 5 million for the funnel, which has enough files to run ads for a lifetime later. But there are also campaigns running a few dozen tubers that have not yet produced a quality file. If you want to know the quality of K quality is also simple, running ads sales in that file is to know.
The funnel must be divine. It helps you filter out the target audience. And whether you sell dc or k, depending on your product/service (price, design, …). Depending on whether you give sales content close to the needs of the object.

In short, there is a possibility of always existing, that you spend money to create a funnel, but in the end, you can always sell the goods. So, before doing, consider comprehensively the problem, seeing risks is something that always exists. Remember that you are the one who decides to do it, but no one can do it.

You can read more perspective on the marketing funnel of Luu Thien An – CEO Digilife here: http://bit.ly/2iosalj. An’s article is the inspiration for me to write this article more detailed

IV. The funnel does not use ADS.

At the top, I defined and guided you to make a funnel -based FB ADS campaign. But in addition, you can also apply funnel thinking to make MKT but do not need to use ADS.

The article you are reading can also be a marketing funnel, to filter out those who care about FB ADS. After the target objects have followed me, I can sell the course, hehe.

Groups are also a good tool for funnels. You can follow the a bit different as follows:

B1: Still have to build content to target target audience as above
B2: Lead the user to the group to read more, share more.
B3: Sales straight or Seeding something in your group.

Above are the full and complete perspective on marketing funnels, also known as Ads Funnel. I had to spend nearly 8 hours in 3 days of the Honeymoon period to complete this article, hoping the article is valuable, the silly solved for newbie friends, later it will be helped.

Copy of the author: Thai study

Frequently asked questions

Can I target Facebook Ads for products/services that cannot be target with normal options?

Maybe. You need to use the “funnel – funnel” method by creating content to attract target audience, then use Facebook Pixel or video viewing data to create Custom Audience. From there, you can target more accurately.

How to create content to attract target targets difficult?

Create a specific content, solve the specific problem that only your target audience will be interested. For example, if you sell the cafe management software, create content about the trends and challenges in the cafe industry.