In a livestream 6 hours ago, Mark Zuckerberg briefly introduced a new Facebook product called: Facebook Shop in the near future, promising to change the shopping behavior of customers and help small and medium business owners. increase revenue.
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In the first 7 minutes, Mark focused on emphasizing the impact of Covid 19, which caused 31% of surveyed businesses to shut down, resulting in them no longer running ads. While SMEs are the main source of revenue for Facebook in 30 countries.
The Facebook team realized they needed to help businesses drive sales online, and that’s the current and future trend. So a product called: “Facebook Shop” will be released. So how is it different from the Facebook shop at the moment, which doesn’t have much effect in the industry? ecommerce Currently?
What is Facebook Shop?
Facebook Shop makes it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their store with cover images and accent colors that highlight their brand. This means that any seller, regardless of their size or budget, can bring their business online and connect with customers anytime and anywhere convenient for them.
People can find Facebook Shops on a business’s Facebook page or Instagram profile, or discover them through stories or ads. From there, you can browse the entire collection, save the products you’re interested in, and place an order – either on the business’s website or without leaving the app if the business has online payments enabled.
And just like when you’re in a physical store and need someone’s help, in Facebook Shop you’ll be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support , track deliveries and more. And in the future, you’ll be able to view a business’s store and make purchases right in a chat in WhatsApp, Messenger, or Instagram Direct.
6 new elements of Facebook Shop you need to know
+ Available on all 4 major platforms: Facebook, Instagram. Products can add products to the cart, pay right in the platform without going through the web or jumping into messenger like now. Messenger and Whatsapp will be used to discuss products.
+ Free and easy: add product , the system will automatically create a sales shop interface. There will be stock. There will be security of purchase information and purchase behavior for buyers, not displaying the form: friend A just bought this item
+ Native and fast loading speed : FB shop will have internal integration and fast loading speed to create a good shopping experience and increase conversion rate
+ Buy anywhere On instagram, there will be a new tab “shopping tab”, when customers go to the tab, the tab will display the story and if clicked, a mini website right in the insta will jump out to help customers buy. On facebook/instagram livestream, you can also attach products on facebook shop for customers to choose to view and buy products
+ Enterprise characteristics Businesses will be able to customize their shop to reflect their own brand identity, create custom collections, and have a loyalty progam, points and reward system that syncs across platforms.
+ Use AI for personalization customer buying experience. When customers surf the newsfeed FB and insta, if they are interested in a product that is shown in text and image form, if clicked, it will load the place that sells that product without the business needing to tag the product. .
Easier to find products
In addition, there is an Ultimate reality system that helps customers find products on the Facebook shop that were taken in real life. That is, using the camera to record the product, you will immediately go to the page selling that product, for example, if you shoot furniture, you will go to the shop to sell that piece of furniture, record a female face wearing lipstick, the system detects similar lipstick colors. , choose a color is to go to the shop even though I don’t know that shop, don’t like the fanpage selling that color lipstick.
In addition, Mark announced an open ecosystem of discovery, consideration, checkout, shipping, and customers support that creates opportunities for 3rd party developers to include apps that help businesses do business by The new facebook shop is more complete.
Finally, an interview with the Shopify CEO, the conversation mainly discussed how this significant change affects businesses and future consumer trends.
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