Last night at Facebook time at the F8 developer conference, Mr. Mark Chuan gave a speech, announcing some important orientations of Facebook in the future. Featured in the keynote, the updates all point to one word, “private”. In the context of the past 1 year, Facebook has been under a lot of pressure in the security of customer information, the trends below are understandable. Specifically:
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1. Facebook Dating
The exact name of this feature is “Secret Crush”. If anyone has used Tinder, it is no stranger to this feature. We will have the right to silently choose a list of people we “crush”. If they also coincide and “crush” us, Facebook will notify you of the pairing. Our job is simply dating and soliciting… Facebook allows you to find up to 9 Crushes at the same time, maybe this is a backup solution to prevent failure for FAs, if you can’t flirt with this girl, there will be other girls attending. room. Vietnam is one of the first countries to test Secret Crush.
2. Facebook Ads feature will be reviewed more carefully
F8 day 1 ended with not too much news about the New Feed or your concern is the content related to user experience. This year Mark revealed to prioritize the messaging experience due to the increasingly tight privacy policy landscape!
Of course, it will increasingly tighten policies to create a strong enough digital “nation”. Eliminate Fake News, enhance privacy and prioritize information that is safe and private for users; prevent restriction and removal of information affecting users and tighten the advertising content that violates Mark’s standards and policies.
Basically, Mark is getting more and more solid in controlling the Ads that violate the policy as well as scanning more and more “smart” and tougher. It’s better to do a deep scan and kill it by mistake than to miss it. I’m ready to kill you, let it be, if you prove you’re clean, you can continue to run, if not, you’ll be locked! And the key is very easy to go away.
This will definitely make it more and more difficult for you to advertise. Of course, many players still have a way. And of course, nowhere produces as many masters of tricks as Vietnam. And of course, Mark’s AI bot is getting smarter and smarter. At this time, there is no other way that the people of Ads will find a way to test and optimize before “blooming.
3. Instagram’s new Camera feature, and will remove the number of likes.
Instagram is an extremely friendly social network, but also one of the extremely competitive places. So Facebook is looking to ease the tension in this competition. Specifically:
- Facebook will update the camera interface, update the “creat mode”. In addition to traditional photo and video sharing, there will be a number of new forms of Quizz posting. Instagram is also expanding a feature that allows people to buy products from within the app
- Meanwhile, Instagram is testing a system that almost completely hides a person’s newsfeed likes. Facebook wants you to be able to focus on the photos and videos that other people share, not how many likes they get. This test will run first in Canada. If it’s ok, we could see it roll out in other countries.
People might interpret this as, love a girl for who she is, don’t love her just because she’s popular.
4. Facebook Messenger: PC App and CLOSE FRIENDS
Facebook will develop Messenger application on PC platform. You can download the app on your computer, both Windows and MacOS. The goal is probably to maximize the user’s time on Facebook. Probably compete with skype. Besides, on the mobile platform, Facebook will optimize and cut about 20% of the application’s space usage.
Facebook will add optional features, so you can live more “CONCLUSION” on Messenger. In Messenger, Facebook will introduce a dedicated space where you can explore messages and “story” with close friends and family. You’ll also be able to share snippets and choose exactly who sees them.
5. Facebook will be redesigned around Groups and Events
Facebook is about to launch Facebook5 (Facebook 5). This is a fresh design that aims to be simpler and faster, with priority on Groups and Events. As such, building communities on Facebook is becoming more and more important. Will Group ever emerge as a strong channel equal to Fanpage?
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