In a livestream 6 hours ago, Mark Zuckerberg briefly introduced a new Facebook product called: Facebook Shop in the near future, promising to change customer shopping behavior and help small and medium business owners. increase revenue.
In the first 7 minutes, Mark focused on emphasizing the impact of Covid 19, which caused 31% of surveyed businesses to stop operating, leading to them no longer running advertising. While SMEs are the main source of revenue for Facebook in all 30 countries.
The Facebook team realized they needed to help businesses promote online sales behavior and that is the current and future trend. Therefore, the product named: “Facebook Shop” will be launched. So how is it different from Facebook shop at the present time which does not have much effect in the industry e-commerce Currently?
What is Facebook Shop?
Facebook Shop makes it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look of their store with a cover image and accent colors that highlight their brand. This means any seller, regardless of their size or budget, can take their business online and connect with customers whenever and wherever it's convenient for them.
People can find Facebook Shops on a business's Facebook page or Instagram profile, or discover them through stories or ads. From there, you can browse the entire collection, save the products you're interested in, and place an order – on the business's website or without leaving the app if the business has enabled online payments.
And just like when you're in a physical store and need to ask someone for help, in Facebook Shop you'll be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support , track deliveries and more. And in the future, you'll be able to view a business's storefront and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct.
6 new elements of Facebook Shop you need to know
+ Available on all 4 major platforms: Facebook, Instagram. Products can be added to the cart and paid right within the platform without having to go through the web or jump into messenger like currently. Messenger and Whatsapp will be used to discuss products.
+ Free and easy: add product , the system will automatically create a sales shop interface. There will be inventory. There will be confidentiality of purchase information and purchase behavior for the buyer, not displayed as: friend A just bought this item
+ Native and fast loading speed : FB shop will be integrated internally and have fast loading speed to create a good buying experience and increase conversion rate.
+ Buy everywhere On Instagram, there will be a new tab called “shopping tab”, when customers enter the tab, the tab will display the story and if clicked, a mini website right on Instagram will pop up to help customers make purchases. On Facebook / Instagram livestream, you can also attach products on Facebook shop for customers to choose to view and buy products
+ Business characteristics Businesses will be able to customize their shop to reflect their own brand identity, create custom collections and have a loyalty system, points and rewards synchronized across platforms.
+ Use AI for personalization customer purchasing experience. When customers surf Facebook and Instagram newsfeeds, if they are interested in a product shown in text and image form, if they click on it, it will load to a place where that product is sold without the business needing to tag the product. .
Easier to find products
In addition, there is an Ultimate reality system that helps customers find products on the Facebook shop that were taken in reality. That means using a camera to record a product, you will immediately go to the page selling that product. For example, if you film furniture, you will go to a shop to sell that furniture. Film a woman's face applying lipstick. The system detects similar lipstick colors. , choose a color and go to the shop even though I don't know that shop and don't like the fanpage that sells lipstick of that color.
In addition, Mark announced an open ecosystem including: discovery, consideration, checkout, shipping and customers support, creating opportunities for third-party developers to add apps that support businesses by The new Facebook shop is more complete.
Finally, there was an interview with CEO Shopify, the conversation mainly discussed how this significant change affects businesses and future consumer trends.
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