How to Use the Site Kit by Google Plugin on WordPress

What is Site Kit by Google?

Site Kit is the official WordPress plugin from Google that helps you analyze how other people find and use your website. Site Kit provides detailed, up-to-date information from many Google products directly on the WordPress dashboard for easy access. This plugin is provided by Google for free.

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Google Site Kit allows users to access information in Search Console, Analytics, AdSense and PageSpeed Insights from the WordPress admin panel. With the growing number of websites using the wordpress platform, the new tool is a welcome move by Google.

Although there are other plugins on wordpress that have Google Analytics integration and some Search console features. This is the first plugin to integrate all 4 Google platforms.

Google Search Console – provides information on how Google crawls and indexes your site, how your site appears in search results, checks sitemaps, understands traffic by keywords, etc
Google Analytics – provide information about how users navigate your site and how they interact with your site. Also track goals and conversions.
Google Page Speed Insights – Measure the speed and performance of your website compared to other websites worldwide. It also provides actionable tips on how you can improve the speed and performance of your website.
Adsense – If you are use adsense to make money from your website? you can track your website earnings using Adesnse.

Benefits of Site Kit

Site Kit includes features that make using Google products in a single page:

Easy-to-understand stats directly on your WordPress dashboard
Official stats from multiple Google tools, all in one dashboard
Quick setup for many Google tools without editing the source code.
Metrics for the entire site and for posts.
Easy to manage, detailed licensing across WordPress and various Google products

main function

Site Kit shows key metrics and insights from different Google products:

Search Console: Understand how Google Search statistics and displays your pages in Google. Track how many people have viewed your site in Search Results. Statistics what keywords they used to find you.
Analytics: Comprehensive statistics on Website visits.
AdSense: Track how much money your website earns from Google Adsense.
PageSpeed Insights: Compare your web activity against other websites. Improve performance with actionable tips from PageSpeed Insights.
Tag Manager: Use Site Kit for easy setup Tag Manager – no code editing required. Then manage your tags in Tag Manager.
Optimize: Use Site Kit to easily set up Optimization – no code editing required. Then set up A/B testing in Optimization.

How to Use the Site Kit by Google Plugin for WordPress

Connect your Google account to Site Kit

First you need Install Site Kit Plugin by Google for WordPress. Then proceed to set up as follows:

Plugin Site Kit will be located on the side under the Message Board (Dashboard). You click on it and proceed to connect Google services with your account.

Conduct log in Go to grant Site Kit permission to access your account. After completing these steps, you will be returned to the WordPress Dashboard page.

Proceed to Connect the services of Search Console, Analytics, AdSense and PageSpeed Insights with Site Kit. Access to Site Kit -> Settings -> Connect more Servicesselect the service to connect to.

Notice requesting permission, you click Alloweverything will connect automatically.

View Website Information

AnonyViet has connected all 4 services on Google with Site Kit. You can view statistics of all content on your Website on just one page, which is very convenient.

On page Site Overview Display statistics by 7, 14, 28, 90 days.

All Traffic: graph of visits by

organic: source from Google search
referral: source from redirects
direct: direct access

Search Funnel: How your site appears in Search results and how many visitors you get from Google.

Popularity: Website Popularity: You will see

Top 10 Keyword to be searched before coming to your Website
Top 10 most viewed articles.

Search for individual page or post information: specific analysis of 1 page from the Website. Enter the link of an article on the Website and select View Data. You will see statistical information from Google Analytics.