It is an undeniable fact that Facebook is collecting user data from its own applications as well as from third parties. Authorizing other apps to use your Facebook and vice versa will help Facebook collect more data from you. So how to block Facebook from tracking you?
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Have you ever been discussing with friends about a trip, after 30 minutes your Facebook page is flooded with ads about travel, resorts, etc.? Facebook is listening and analyzing your needs to come up with the most appropriate ads.
This article will discuss how Facebook collect your data and prevent Facebook from tracking you, the type of data Facebook collects, and what Facebook will do with similar data. Furthermore, I will also walk you through the steps to prevent Facebook from tracking your activity, collecting your data, and restricting the “Off-Facebook Activity” feature.
What data is Facebook collecting and how?
The data collected by Facebook includes the user’s device time, the features they use, the number of times the application is opened, etc. On e-commerce applications, Facebook knows the purchase history of the user. users, added products, contacts, and more, as virtually all of these apps have the code “Facebook Pixel” on the web and on the mobile app. motion.
Facebook Pixel is an analytics tool that tracks your browsing behavior by collecting your data on the web. The resulting data will be shared with Facebook, allowing it to show you “target ads”.
When you visit the website or use the app, these businesses may share information about your activity with Facebook through business tools. Based on this activity, Facebook will personalize your experience, such as showing more relevant ads. So don’t ask why when you are searching for something on shopee, tiki, Facebook immediately shows similar ads.
Features Off-Facebook Activity
Introduced this year, “Off-Facebook Activity (works outside of Facebook)” summarizes every move made by a user on an app or website outside of Facebook. Apps and websites that use Facebook’s tools (Facebook login, share, FB pixel, …) will have to share this data with Facebook.
Not to mention Facebook loves to ‘learn’ all your data and don’t think that banking apps won’t share your data with Facebook.
Screenshots confirmed by banking apps as data shared with Facebook through the Off-Facebook Activity feature, this is alarming.
Tech giant Facebook claims that the data collected from users’ web activity helps them to sell accurate ads and deliver to users better. In other words, the number of applications that you have signed up for through your Facebook account in exchange for time and convenience will have to be “charged” with your data.
What is even more interesting is that Facebook creates virtual profile (shadow profiles), collect data of users who are not even using Facebook.
If you want to protect yourself, you can take the steps in this article to limit the amount of data Facebook can collect from your account by turning off the Off-Facebook Activity feature.
How to stop Facebook from tracking you?
There are two ways you can restrict data sharing:
1. Stop tracking Facebook on the Facebook app
Take the following steps to limit the data shared by Facebook with third-party apps:
- Launch the Facebook app, click the hamburger icon in the top right corner and click “Settings & Privacy”.
- Click “Settings”.
- Scroll down and select “Off-Facebook Activity”.
- Click on the three-dot icon in the top right corner of the screen and select “Manage Future Activity”.
- Turn off the “Future Off-Facebook Activity button off” feature.
2. Block Facebook from tracking you on your browser
Follow these steps in your web browser to turn off the Off-Facebook Activity feature:
- Open Facebook and click “Settings & Privacy” from the top right corner of the screen.
- Select “Settings”.
- Click “Your Facebook Information” and then select “Off-Facebook Activity”.
- Select “Manage your Off-Facebook Activity”.
- Select “Manage Future Activity”.
- Turn off the “Future Facebook Activity button” feature.
Confirmation from Facebook
As Facebook confirmed is using data for ads by collecting user behavior. Meanwhile, Facebook does not publicize its track record of data security and how it shares users’ data with third parties.
Moreover, since Facebook owns WhatsApp and Instagram, it will be easier for the tech giant to create personal profiles. However, if you want to completely prevent Facebook from tracking you, the quick way is to delete these 3 apps.