Google News (Google News) is a product updated with Google news. In short, this is an online news site summarized from many sources. With a tight censorship team, Google News is like a battle against fake news. For SEO, the website that Google News takes is a great benefit to increase hits. So how to bring the website to Google News with Google News Producer? This article summarizes according to the Google experts in the seminar on October 25, 2019. The document of the seminar is at the end of the article.
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What is Google News?
Google News is a general Internet newspaper from many different sources. Google News summarizes from many previous services that Google distributes news: Google News, News and Weather, Google Pay News investand, YouTubeSearch and News Mod … Google News has experienced many changes over the years, but the overall functions are basically the same regardless of updates. For example, in 2018, Google added a series of artificial intelligence updates. However, the Google News platform remains the same.
Google News focuses on the news in two directions:
- Users have access to information without personalization. Make sure people have a panoramic view of being happening (headline)
- Personalization content, based on behavior, user preferences by Google.
There are 3 distributed interfaces:
- Desktop: News.google.com
- Mobile: Google News App and News.google.com
Do you lose traffic when using Google News?
Similar to AMP, when users click on your article displayed on Google News. You will have a refer source from News.google.com, and the website will receive full views from Google News.
Regulations on content
The content of the website is banned if you register with Google News. Make sure your website does not have these content:
Prohibited content:
- Individual and information confidentiality
- Content copyright
Content is limited
- Pornographic content
- Graphic violence content
- Hateful content
- Dangerous and illegal activities
- The content is funded
The acts are strictly prohibited
- Harassing and threatening online
- Fraudulent
- Spam and malware
Make money ads on Google News
If the website you support AMP is a huge advantage. When submit rss feed of the website to register, Google News will scan your website AMP or not? For AMP website will have more customization, the big difference is advertising. You will get up to 3 advertising samples for 1 article, standard layout according to Google. A few hundred words will have an advertisement with a general size of 300 × 250. This is different from the active AMP on the website, you can set the number of ads on your own as you like.
When you put the website on Google News, you can still make money with Google ads. There are 2 ways to make money on Google News:
Advertising managed by Google
- Link your Adsense, Admob account with Google News.
- Advertising distributed by Google
Link with 3rd party advertisers (network)
- Advertising will be displayed in the positions that Google manages through Google Ad Manager + Admob Android) and Adsense iOS)
- Advertising format is supported: GIF rectangular (300 x 250) or PNG, GIF, HTML. File size: 100 kb or smaller than the proposal
Use Google News Producer to bring the website to Google News
If your website satisfies the above conditions, why hesitate? Sign up for a website to Google News to earn more traffic and advertising by using Google's available tools Google News Producer.
What is Google News Producer?
Google News Producer is a Google service that makes it possible to make money from your website content. The content of the website must comply with Google policies – especially the regulations on content distribution on mobile devices. There will be a team of your website content censorship, see if you agree to be the source for Google to get news? This process is as difficult as registering AdSense So.
In short: Use Google News Producer to register the website to Google News.
In producer, you can:
- Declare the website with Google News to get data.
- Optimize the content before being displayed on the phone or tablet.
- Add multimedia elements optimized for smartphones and tablets
- Post the article (“edition”) on Google news, journal readers and Google news.
How to bring the website to Google News with Google News Producer
Step 1: Access Google News Producer
. Log in with your Google account. In the first screen, you will declare the link RSS feed of the website. If it is WordPress will be địa-chỉ-website.com/feed.
For example: https://anonyviet.com/feed/
Step 2: Send the content items of the website to Google News.
Access to the menu Sections. You can use RSS or Aton to declare data.
If you have a video channel in YouTube, you can declare the path of the playlist.
Step 3: Basic information declaration for the website.
This step is quite simple, but very important. There are many of you ignoring, doing not as required will not be approved. You pay attention to the following information:
- Select your content folder (type of news) in the section Category
- Description part (Description) has a minimum of 140 characters. Use words that one can search for you in Google search box. You can use this section to describe the website content, or describe your brand
- Cover Image: Declare your website brand logo. The requirement is as follows:
- Square,
- File format: PNG, JPG, GIF
- Size 1000x1000px.
- Should use closed color, no curved border, no special effects. S
- Use transparent background
Step 4: Configuration of newsletter distribution
First you need to verify the website owner. If you share accounts Google search console then will be verified. If not, you have to verify manually:
- Select the menu Distribute -> Verify Content Ownership
- Next, select the national position to distribute the website of the website. If the website is mainly for Vietnamese people, you should only choose Vietnamese
Step 5: Advertising configuration
As mentioned, you can link the Google Adsense or Network account to display ads on the message board. Access to the menu Adsselect Sign in To Different Account To log in your Adsense account.
Note: You can only display up to 3 ADS. This google will automatically distribute
Step 6: Publish the article
Access to the menu Publish
In the item Warnings: Will notify the shortcomings when configuration. You try to edit it as required to be approved.
If Warnings To be 0then click on Please Review Producer Terms of Serivce to Begin
Confirm the registration information, select Continue
Finally click Publish.
After at least 2 days, Google will browse your content. If you fully meet the requirements, Google will take your website as a source for Google News. You can Download document From the Google seminar to refer to how to register the website to Google News.
